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The New Market Demand of Executive Protection and Private Security.



Like nearly every other sector, those working in executive protection and private security services have experienced an unforgettable year. From the rise and continued presence of a global pandemic to social unrest occurring throughout the country, we are certainly living in tense times.

Security professionals and law enforcement officials alike have needed to quickly adjust to these new threats. That being said, these same threats have presented opportunities in the security industry.

To unlock those opportunities, it is helpful to further explore recent trends and market demand in the security sector. From the increase in physical security guards to the importance of executive protection training, there are plenty of things to talk about. By doing your homework and creating an action plan to leverage these opportunities, you can take advantage of the uncertain environment.


Analyzing Trends and Demand in the Security Sector


When talking about recent trends and demand in our sector, it is easy to focus on public angst about personal safety. Nearly 200,000 people have died from Covid-19 in the United States. Recent uprisings in Portland, Kenosha, Rochester, and other cities have contributed to this angst. Whether individuals are fearful of violence from the police or violence from demonstrators, we are currently living in a heated political and social environment. People of all walks of life are on edge, and it will likely continue for the foreseeable future.

One particular sub-trend that we are seeing is increased demand for security officers. As just one example, during one weekend in June, the city of Chicago spent $1.2 million to hire more than 100 unarmed guards to protect local retail shops. Police are stretched to the limit, whether it is dealing with social unrest or simply recovering from the coronavirus. Murder rates have increased in large cities like New York City, Minneapolis, Milwaukee, and more. Organized retail crime is also expected to exponentially increase in the last two quarters of 2020 and throughout 2021.

With such a large part of the population calling for police disbandment, security guards are stepping up. Security guards can do everything from protecting retail establishments to preventing arson or theft at a specific location. Cities like Portland have also spent tens of millions of dollars to bring on private security help. Ultimately, we are likely to see sustained demand for physical security guards in nearly every major market for the foreseeable future.

Beyond security guards, we are also seeing a renewed interest in residential security. This makes sense, as concerns about civil unrest and crime have been at the top of mind. Much of the buzz is around smart homes and cyber-security. While they certainly have their place, there is also a place for armed security to protect the home. They offer many significant benefits over automated security systems, including the ability to dynamically respond to unexpected threats. While an automated security system can alert homeowners of potential threats, it doesn’t offer the quick response and improvisational capabilities that human security can provide.

As just one example, we have seen VIPs (like three Minneapolis City Council officials) rely on armed security guards to offer protection in these uncertain times. With at least 13 cities cutting police funding after George Floyd’s murder, homeowners are looking for the reassurance that private security guards can provide.

Because of this, protection training has become critical. From firearms training and stress-based scenario training to caring for patients in a civilian environment, there are plenty of moving parts to becoming a protection agent. It is important to continuously improve and master all of the skills that make up a stellar agent.

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